5.7. Target PC-Oriented Markets

Personal Computers

Sales of desktop computers are relatively flat year to year, but sales of notebook computers are increasing by about 20 percent per year. This growth is largely attributable to an increasing number of retail sales to consumers. As the consumer electronics industry strives to make its products “networkable” with PCs, PC makers are also developing products to support increasingly multimedia-oriented—and networked—home environments. Fueled by continued demand for notebook computers as well as consumer and corporate spending, worldwide PC sales in the third quarter of 2003 grew nearly 16 percent from 2002, about 5 percent above projections [13]. In September 2003, the market advisory firm IDC predicted ...

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