book

Universal UX Design

by Alberto Ferreira

November 2016

Beginner

242 pages

7h 54m

English

Morgan Kaufmann

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Abstract1.1 Digital to Human Experience1.2 Redefining Localization1.3 Unique and Universal1.4 Understanding Culture1.5 Spindrifts and Undertows1.6 The Audience Is Not Listening1.7 Acculturation and Globalization
Abstract2.1 Metabolism of a Digital Product2.2 Universal and Local Design2.3 Ergonomics and Standards2.4 Brand Localization2.5 Expectations and Loyalty2.6 Aspirations and Brand Identity2.7 Diversification and Communities

Abstract3.1 Establishing a Global Product Vision3.2 Kickstarting Corporate Change3.3 Agile Globalization3.4 The Role of Global Awareness3.5 Iterative Refining3.6 International Research
Abstract4.1 A Global User Journey4.2 Digital Portrait: Europe4.3 Digital Portrait: North America4.4 Digital Portrait: South America4.5 Digital Portrait: Asia4.6 Digital Portrait: Australia4.7 Digital Portrait: Africa4.8 Infrastructure and Trust4.9 Customer Support and Service4.10 Case Study: What’s in a Name?
Abstract5.1 Aesthetics and Cultural Imperatives5.2 Personal Attitudes and Social Values5.3 Persuasion and Reason5.4 Cultural Models5.5 Appropriation and Appropriateness5.6 Stereotypes and Generalizations5.7 Concepts and Metaphors5.8 Never-ending Stories
Abstract6.1 Clarity and Reusability6.2 Refining Affinity and Tone6.3 Dialects and Variations6.4 Building a Global Content Strategy6.5 Translation and Transcreation6.6 International SEO6.7 Controlled Language and Machine Translation
Abstract7.1 Cultural Aesthetics7.2 Indigenous User Interfaces7.3 Gender and UX7.4 Scripts and Keyboards7.5 Internationalization Requirements7.6 Cross-Cultural Usability7.7 Virtual Realities
Abstract8.1 Gestures and Inputs8.2 Cognition and Cues8.3 Typesetting and Typography8.4 Color Schemes8.5 Iconography and Imagery8.6 Resolutions and Devices8.7 Personas and Characters

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About the Author

Alberto Ferreira is an UX researcher and consultant with a past background in linguistics, localization, and communication technology. He has a degree in Modern Languages and Literatures, an M.A. in Cultural Studies. He worked for both public institutions like the European Commission and before turning his attention to web design, customer experience, and service design. He has developed internationalization strategies, usability testing frameworks, and process optimization techniques in some of the biggest companies in the world. He is finishing his PhD on interdisciplinary research at the University of Bristol and is a regular speaker and coach at UX and localization conferences.