The Universal Totem Pole
Abstract
Technology optimization and miniaturization have successfully broken down most common frontiers to usage: literacy, accessibility, and applicability. The pervasiveness of modern technology has allowed emerging economies to get on the fast track of the latest technological innovations. Technology is the great equalizer and the driver of development. This is at the root of the explosion of mobile in developing nations. There is a changing logic of globalization relationships at work, and the triumph of design as the prime methodology to impart global thought on corporate action.
Keywords
Technology; user; diversification; brand localization; interface; marketing; culture
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