book

Universal UX Design

by Alberto Ferreira

November 2016

Beginner

242 pages

7h 54m

English

Morgan Kaufmann

Read now

Unlock full access

Abstract1.1 Digital to Human Experience1.2 Redefining Localization1.3 Unique and Universal1.4 Understanding Culture1.5 Spindrifts and Undertows1.6 The Audience Is Not Listening1.7 Acculturation and Globalization
Abstract2.1 Metabolism of a Digital Product2.2 Universal and Local Design2.3 Ergonomics and Standards2.4 Brand Localization2.5 Expectations and Loyalty2.6 Aspirations and Brand Identity2.7 Diversification and Communities

Abstract3.1 Establishing a Global Product Vision3.2 Kickstarting Corporate Change3.3 Agile Globalization3.4 The Role of Global Awareness3.5 Iterative Refining3.6 International Research
Abstract4.1 A Global User Journey4.2 Digital Portrait: Europe4.3 Digital Portrait: North America4.4 Digital Portrait: South America4.5 Digital Portrait: Asia4.6 Digital Portrait: Australia4.7 Digital Portrait: Africa4.8 Infrastructure and Trust4.9 Customer Support and Service4.10 Case Study: What’s in a Name?
Abstract5.1 Aesthetics and Cultural Imperatives5.2 Personal Attitudes and Social Values5.3 Persuasion and Reason5.4 Cultural Models5.5 Appropriation and Appropriateness5.6 Stereotypes and Generalizations5.7 Concepts and Metaphors5.8 Never-ending Stories
Abstract6.1 Clarity and Reusability6.2 Refining Affinity and Tone6.3 Dialects and Variations6.4 Building a Global Content Strategy6.5 Translation and Transcreation6.6 International SEO6.7 Controlled Language and Machine Translation
Abstract7.1 Cultural Aesthetics7.2 Indigenous User Interfaces7.3 Gender and UX7.4 Scripts and Keyboards7.5 Internationalization Requirements7.6 Cross-Cultural Usability7.7 Virtual Realities
Abstract8.1 Gestures and Inputs8.2 Cognition and Cues8.3 Typesetting and Typography8.4 Color Schemes8.5 Iconography and Imagery8.6 Resolutions and Devices8.7 Personas and Characters

Content preview from Universal UX Design

Chapter 1

Are You Experienced?

Abstract

Is technology universal? This is the question at the core of this book, and the reason behind its inception is mainly related to our perception of technological artifacts and the way our lives have become symbiotic with these. In a world where McDonalds is readily found in any major African city, and iPhones are available in China without any major design changes, does it make sense to talk about cultural specialization and the context in which it occurs?

Can technology be designed in a way that usability and appeal are universally appealing?