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Untangling AI
book

Untangling AI

by Matt Kesby
February 2026
Intermediate to advanced
464 pages
11h 2m
English
Wiley
Content preview from Untangling AI

CHAPTER 1Strategy: AI Strategic Roadmap

In the introduction, we confronted a stark reality. In the age of AI, businesses will fall into one of two categories, the Ascendants or the Obsolete. We met the three archetypes of leaders who will determine that fate, the Makers, the Watchers, and the Blamers. You have made the choice to be a Maker, to not just witness this transformation but to lead it. This chapter is your strategic roadmap.

With the exponential speed of AI advancement, it’s tempting to think you need to jump in immediately and start racing ahead. The pressure is intense. Your competitors are moving. New AI-native startups are emerging in your industry. The media is filled with stories of AI breakthroughs that seem to happen like an avalanche weekly, not yearly. The natural instinct is to act fast, to do something, anything, to avoid being left behind.

If you don’t have a clear direction of where you’re heading or how ready your organization is to go, you’re likely to end up heading in the wrong direction, burning time and resources, or finding yourself spending more time managing pushback than moving forward.

As any experienced physician will tell you, “Diagnose before you prescribe.” This principle, fundamental to medicine, ...

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Publisher Resources

ISBN: 9781394394388