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Untangling AI
book

Untangling AI

by Matt Kesby
February 2026
Intermediate to advanced
464 pages
11h 2m
English
Wiley
Content preview from Untangling AI

CHAPTER 3Technology: Navigating AI Integration

AI is going to be as necessary to business as electricity is today.

—Dr. Andrew Ng

Have you ever had one of those magical moments with ChatGPT where it solved a problem that would have taken you hours? That initial excitement is just the beginning. The real challenge, and opportunity, is moving from those isolated “wow” moments to embedding AI throughout your business operations.

Here’s something fascinating: AI by itself has no utility. It wasn’t until the chat interface of tools like ChatGPT arrived that the average business user could make AI useful. We’ve had our first taste of generative AI through chat interfaces; now comes the next phase, transitioning from those magical moments to real embedded utility throughout our work processes.

The Technology Transformation Journey

Most leaders approach AI technology backwards. They start by asking “What AI tools should we buy?” when they should be asking “What business outcomes do we need to achieve?” This chapter will guide you through the strategic technology decisions that transform AI from expensive experiments into competitive advantages.

The journey from AI curiosity to AI-powered business operations follows a predictable path. First comes awareness: those ChatGPT moments that open your eyes to possibilities. Then comes experimentation: trying various AI tools and discovering what works. Next comes integration: embedding AI into actual business processes. Finally comes ...

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Publisher Resources

ISBN: 9781394394388