Contents

About the Author

What Other People Say

Acknowledgements

Introduction

Chapter 1: User Experience and Why It Matters

What Is User Experience?

User Experience Curve

Expectations and User Experience

User Experience vs. Consumer Experience

First Impressions Last

Long-Term User Experience

Positive Surprises (Wows)

User Experience Applies to Everything

Summary

Chapter 2: User Experience and Why It Matters

The Three Levels

Creativity

Innovation

Success

Characteristics of Successful User Experience Innovation

Relevance

Positive Feelings

Uniqueness or Novelty

Visibility

Marketability

The Value of User Experience Innovation

Does Innovation Conflict with Good User Experience?

Summary

Chapter 3: Identifying Target Users

Defining New Target Users ...

Get User Experience Innovation: User Centered Design that Works now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial