User Experience Innovation: User Centered Design that Works

The Value of User Experience Innovation

The value of user experience innovation is threefold:

• Successful user experience innovations will make your product stand out from the competition. The customers will most likely prefer your solution and product.
• User experience will become the key battlefield for competition in the future, and it already is the main battle ground in many current areas.
• User experience innovation is and will continue to be the main brand-building tool.

Anecdote

Nokia used to rule the mobile device industry and was seen as the absolute innovation leader in the mobile phone industry. It was famous for its superior user experiences, but at a certain point the market and consumers began to lack new and valuable user experience ...