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User Experience Innovation: User Centered Design that Works by Christian Kraft

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The Value of User Experience Innovation

The value of user experience innovation is threefold:

  • Successful user experience innovations will make your product stand out from the competition. The customers will most likely prefer your solution and product.
  • User experience will become the key battlefield for competition in the future, and it already is the main battle ground in many current areas.
  • User experience innovation is and will continue to be the main brand-building tool.

Anecdote

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