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User Experience Innovation: User Centered Design that Works
book

User Experience Innovation: User Centered Design that Works

by Christian Kraft
January 2012
Beginner
228 pages
6h 33m
English
Apress
Content preview from User Experience Innovation: User Centered Design that Works

User Experience Applies to Everything

User experience can be applied to almost all kinds of businesses. The user experience may seriously influence your brand, customer loyalty, and the amount of new customers considerably. Hence, it makes sense to take user experience very seriously for any kind of business.

For example, customers certainly get an impression of and feelings about a train company (Figure 1-9) if they have to wait 20 minutes in line to buy a train ticket, or if the trains are delayed frequently.

images

Figure 1-9. Example of user experience when purchasing train tickets

Likewise, customers will remember the atmosphere, interior, staff, ...

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Publisher Resources

ISBN: 9781430241492Purchase book