User Experience Innovation: User Centered Design that Works

First Impressions Last

Whether we like to admit it or not, we judge people very much on the first impression we get of them. Glance at the person in Figure 1-5. Do you have an impression? Very likely you do have an impression, and it's from just one quick glance at a single image.

Figure 1-5. First impressions last.

There is also first impression for the user experience of a product. If your product needs eight hours charging before you can turn it on, if the user is faced with tens of difficult questions before you can start using your web page, or if the user's impression of the sales shop she enters is far from optimal, then you have given ...