“It takes less time to do a thing right than to explain why you did it wrong.”
As you put together your business case, your stakeholders may ask what you mean by good design. What does good design mean, and why should they care?
Users’ desires and constraints are different from those experienced by designers. There is a disconnection between users and designers that you and your project team need to bridge as you develop your interface. Good design is presented as four goals that you should always adhere to when you design your user interface: ethical, purposeful, pragmatic, ...