July 2025
Intermediate to advanced
264 pages
6h 40m
English
Content preview from Using Generative AI for SEO
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Chapter 1. SEO in the Age of Generative AI
The age of artificial intelligence is upon us. AI will have broad, sweeping implications that will affect nearly every aspect of our lives, including how users search for what they need online. Therefore, we must adapt how we perform search engine optimization (SEO) to get our brands in front of users. In this book, we’ll look beyond the hype and myths, instead focusing on the generative AI tools that exist today and how they can be used to substantially enhance your SEO program.
In this chapter, we’ll discuss why organic search remains one of the most valuable marketing channels at your disposal, why SEO is the key to optimizing the volume of traffic you get from that channel, and why generative AI tools won’t cause that to change. You’ll learn how the Google algorithm really works by taking a deep dive into Google’s 2023 testimony to the United States Department of Justice (DOJ) and the Google Content Warehouse API leak, which became widely known in May 2024.
You’ll notice that some of what we say in this chapter will differ from commonly held beliefs about how SEO works. Keep an open mind. This information will come in handy if you’re responsible for obtaining resources or budgets to execute SEO programs. It may help you educate and gain support from those who hold fast to outdated beliefs. Having a sound understanding of core parts of the Google algorithm will also better equip you to use generative AI as a tool to enhance your SEO ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.