July 2025
Intermediate to advanced
264 pages
6h 40m
English
Content preview from Using Generative AI for SEO
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Chapter 5. Using AI to Assist with Technical SEO
In Chapter 4, we discussed many ways that generative AI can help you create new content. We also talked about how you can use generative AI as a brainstorming partner for your writers and SMEs, which can help them work more effectively.
In this chapter, we’ll follow a similar theme. Your SEO team has a lot on their plate, and technical SEO tasks can be time-consuming. You can use generative AI to make their job easier and improve the quality of their work. As with creating content, you will need to check the output of your generative AI tools. For example, you might have a developer review code written by your tool or have an experienced SEO practitioner review keywords that your tool has recommended.
Throughout this chapter, we’ll show you many ways that you can improve the productivity of technical SEO work and empower your staff to be more efficient. The benefits of using generative AI to do this work include increasing the throughput of completing the work, reducing costs, and potentially even decreasing errors. This idea of reducing errors with AI may seem counterintuitive, given the need for a thorough review of generative AI outputs, but your SEO team and developers can make errors, too. Employing both generative AI and humans increases the potential of reducing the total number of errors in these tasks.
Keyword Research
Keyword research is a common technical SEO task that involves researching what people are searching for. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.