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Using Generative AI for SEO
book

Using Generative AI for SEO

by Eric Enge, Adrián Ridner
July 2025
Intermediate to advanced
264 pages
6h 40m
English
O'Reilly Media, Inc.
Content preview from Using Generative AI for SEO

About the Authors

Eric Enge is currently the president and cofounder of Pilot Holding, Inc., a digital marketing agency that assists organizations with their SEO and AEO/GEO needs. He was previously the founder and CEO of Stone Temple Consulting, a leading SEO agency, which he sold to Perficient in 2018. Eric is also coauthor of The Art of SEO, which had its fourth edition released in September 2023. He is a regular speaker at major industry conferences, including Search Marketing Expo, Pubcon, and others. Through these conferences and his books, Eric strives to help attendees and readers learn how to get far better results from their digital marketing efforts.

Eric was also named 2016 US Search Personality of the Year by the US Search Awards, 2016 Landys Search Marketer of the Year, and 2018 Search Personality of the Year by the Drum Search Awards. In addition, Stone Temple Consulting won multiple awards from these organizations. You can follow Eric on X (Twitter) at @stonetemple.

Adrián Ridner is cofounder and CEO of Study.com, a leading online education platform serving millions of learners worldwide. With deep expertise in product-led marketing and AI-driven growth, Adrián has consistently demonstrated how strategic use of generative AI can increase revenue, enhance efficiency, and deliver industry-leading profitability at scale. Under his leadership, Study.com has received multiple recognitions for innovation, including being named one of Fast Company’s Most Innovative Companies ...

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Publisher Resources

ISBN: 9781098167196Errata Page