July 2025
Intermediate to advanced
264 pages
6h 40m
English
Content preview from Using Generative AI for SEO
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Preface
OpenAI’s launch of ChatGPT in November 2022 marked the start of a new technology revolution. This has driven a rapid demand for generative AI applications within organizations across the globe. With that explosion of demand came a whole host of ways to use generative AI that intersect with search engine optimization (SEO).
In addition, major players, such as Google, Microsoft, Apple, Meta, and Amazon, have all leapt into the AI space and are making huge investments in applying AI technology. Newcomers such as Anthropic and Perplexity have also made their mark.
The purpose of this book is to provide a comprehensive education on what this technology is and how you can use it to drive your SEO program. Included are discussions of how you can use generative AI in your program today and how it will evolve and change in the future. Overall, our goal is to help you decide how you want to use generative AI and get your program into full gear.
Who Should Read This Book
If you’re interested in learning about AI and SEO, you should read this book. It will expose you to all aspects of how generative AI can enhance your SEO program and will have laid the necessary groundwork for becoming a more effective digital marketer and a more educated SEO professional.
An experienced SEO practitioner will find this volume invaluable as an extensive reference to use generative AI in ongoing SEO engagements: both internally, within an in-house SEO group or SEO consultancy, and externally, with ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.