July 2025
Intermediate to advanced
264 pages
6h 40m
English
Content preview from Using Generative AI for SEO
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Chapter 3. Getting Started with Generative AI
You’ve seen the potential of generative AI to drive SEO growth for your organization. You’ve also seen plenty of problems that can arise from being too aggressive with using it. So what do you need to get started? That’s what we’ll address in this chapter.
Unless you want to build your own generative AI system (we cover this topic in Chapter 6), you will likely use a variety of tools to create content. This chapter focuses on both the necessary and the optional tools for optimizing content creation. Every tool has its advantages and disadvantages, so this chapter explains what can be done with these tools and the pitfalls to avoid.
For organizations that have content creation strategies, incorporating generative AI tools into those strategies requires changes to corporate procedures. Your writers, editors, and anyone else in the content-generation pipeline must learn to adjust. We’ll cover some of the concerns that you and your organization might have when generative AI is integrated into your content creation process.
If you work with external contractors to help with writing, you should find out if the content they provide you was generated by AI. You’re paying them for their expertise, and you want to make sure you’re getting it. If AI-detection tools know that your content is machine generated, then Google can detect it as well. We cover these tools, show you how to use them, and discuss the pros and cons of using AI detection. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.