May 2023
Intermediate to advanced
320 pages
11h 1m
English
Content preview from Video Production Handbook, 7th Edition
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CHAPTER 1 Overview of Video Production
Please answer the TV set. I am watching the phone.
Stefan Kurten, Director of Operations, European Broadcast Union
1.1 WHAT IS VIDEO PRODUCTION?
The differences between “video production” and “television production” have blurred over the years. Video productions have traditionally been distributed with nonlinear accessibility such as online, mobile phones, or via DVDs. Although video productions are generally made with a lower budget, it does not mean that fewer people see them. A simple tour of YouTube will show that millions of people are looking at video productions every day (Figure 1.1). Today streamed videos have a much larger audience than television production ...
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