May 2023
Intermediate to advanced
320 pages
11h 1m
English
The digital revolution in television and video has changed the way we create and distribute projects. In many ways it has leveled the playing field between a recent college graduate and the CEO of a network. If your project is good, you can draw millions to it online. However, the basic production principles, especially storytelling remain the same. In this seventh edition we continue to provide the same basic production principles while embracing the new technologies that are now around us. This book has been updated with the latest changes in technology and production strategies. Highlights include the following:
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