May 2023
Intermediate to advanced
320 pages
11h 1m
English
Content preview from Video Production Handbook, 7th Edition
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CHAPTER 14 Television Graphics
Think clearly about the purpose of the graphic. Ask yourself, what exactly do I want the viewer to learn from this graphic?
Al Tompkins, The Poynter Institute
The audience’s first impression of the program will probably come from the opening graphics. They don’t have to be elaborate—they just need to clearly communicate and help grab the audience’s attention. However, they do need to be brief, clear, and appropriate in style.
Effective television graphics require the graphic operator or designer to think through a number of stages in the production process:
- How does this graphic help the audience understand the subject or story better?
- What is the purpose or goal of the ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.