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Visual Analytics Fundamentals: Creating Compelling Data Narratives with Tableau
book

Visual Analytics Fundamentals: Creating Compelling Data Narratives with Tableau

by Lindy Ryan
June 2023
Beginner
288 pages
7h 3m
English
Addison-Wesley Professional
Content preview from Visual Analytics Fundamentals: Creating Compelling Data Narratives with Tableau

Chapter 1

Welcome to Visual Analytics

This chapter introduces the practice of visual analytics with an overview of the state of the data visualization industry. As a foundation for more in-depth explorations throughout this book, we’ll review recent research that highlights how data visualization and visual data storytelling have become in-demand analytic job skills today, how the two practices are similar and different, and how both are propelled by new technologies and bigger, more diverse, and more dynamic data. Lastly, we’ll examine the role of communication skills within visual analytics and briefly discuss how industry and academia are supporting the demand for visual analysts today.

A Visual Revolution

In his opening comments at the ...

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Publisher Resources

ISBN: 9780137957002