Chapter 8

Structuring Analytics for Storytelling: Prep, Dashboards, and Stories

Knowing the basics of visual analysis—from understanding your data’s context to knowing when to use fundamental charts and graphs to following design tips for effective curation—better prepares you to begin visually exploring your data to craft compelling data visualizations and narratives that deliver your analysis to its intended audience. However, before you can start working with real data in Tableau, you need to be sure it is in the right shape for analysis. Most, if not all, data needs a little bit of work before you’re ready to get hands-on in Tableau.

This chapter moves beyond the basics of visual analytics to take our first steps in architecting outputs ...

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