Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals

Chapter 2Think Like a Designer; You Are One

“Design is a messy endeavor.”

— Ellen Lupton

The Framework

THIS CHAPTER answers these questions:

• Can I design if I don't draw well?
• What is the purpose of design?
• How do I start designing?
• When can I break the rules?

Look around your room. Every manufactured or hand-made item you see was designed by someone. Every object began life as an idea—a spark in someone's imagination. Perhaps this was followed by a sketch, a diagram, or a blueprint. Somehow the idea was planned and produced in a tangible form.

What do you have in common with those who transform ideas and bring them into the world? If you create something from nothing, if you conceive of solutions or help implement them, you are a designer. Designers solve problems. They gather information to understand the issues, work through an analytical and creative process, and overcome challenges to produce a solution. Successful designers improve our world.

In this chapter, you will find out about the many reasons people design. You will learn about a design methodology you can use to create effective solutions. And just in case you weren't certain, this chapter will validate that you are a designer. Isn't it time to start thinking like one?

Visual Design Versus Fine Art

You may be surprised to learn that you do not need drawing talent to work as a visual designer. Although ...