book

Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals

by Connie Malamed

April 2015

Beginner

384 pages

7h 29m

English

Wiley

Read now

Unlock full access

FiguresTables
The Visual BrainBenefits to LearningThe Picture Superiority EffectVisual Design Impacts EmotionsAesthetic Pleasure and Motivation
Visual Design Versus Fine ArtThe Purpose of DesignThe Role of the Visual DesignerA Visual Design ProcessThe Mindset of the Visual Designer
Build a Graphic Design ToolboxWrite a Visual Style GuideDesign with TemplatesWhere to Find Visual InspirationKnow the Technical Terms

Graphic SpacePositive and Negative SpaceHow to Activate White SpaceLayoutUsing Grids for LayoutThe Rule of ThirdsAlignmentBalance and Visual WeightSymmetry and AsymmetryDepicting Depth in Graphic Space
So Many ChoicesChoosing Images for LearningCreating ImagesMake Every Graphic Your OwnUse a Consistent Image Style
Difference Between Typeface and FontType Has PersonalityHow to Tell Typefaces ApartDisplay Type Versus Body TextKnow Four Type CategoriesHow to Select a TypefaceUsing One Type FamilyUsing More Than One FamilyLegibility and ReadabilityArranging Type for Good ReadabilityPlacing Text on Backgrounds
Color and EmotionUse Color to Enhance LearningDesigning for Color Vision DeficiencyThree Properties of ColorDo Colors Have Temperature?The Color WheelChoosing a Color PaletteColor HarmoniesColor Interactions
What Is a Visual Hierarchy?Planning the HierarchyDesigning the Visual HierarchyA Hierarchy of Type
Unity and WholenessA Unified Design Supports LearningRepetitionCreate Visual ConnectionsUnity Needs Some Variety
Contrast and the BrainThe Effects of ContrastHow to Achieve ContrastColor ContrastHow to Show Emphasis with Text
Importance of Grouping in LearningGrouping and ProximityGrouping and SimilarityGrouping and Uniform ConnectednessGrouping and Enclosure
Visual Cues Are Perceptual SignalsVisual Cues and LearningPutting Visual Cues to UseDirectional CuesColor CuesEye GazeOther Approaches
Bullet Points to GraphicsBeyond the BoxRibbons, Stickers, and TagsThe Joy of DingbatsTextures and PatternsVignette Effect
Start with Cultural ConventionsVisual MetaphorsBreak It DownVisualize with DiagramsSemantic Coherence
Visual StorytellingBenefits of Visual StorytellingWhat Visual Stories Can ConveyVisual Story Formats for LearningThe Visual Language of StoriesDesigning the Visual StoryCamera Shots and Angles
Typography of NumbersThinking About NumbersDesign of Statistical FactsVisualizing DataMaking Comparisons with Bar GraphsMaking Comparisons with PictographsFinding TrendsShowing Parts to WholesGraph Design GuidelinesData Tables

Content preview from Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals

Part 2

Building Blocks Of Design

Visual design involves the arrangement of visuals and type in two-dimensional space. This section describes ways to manipulate these building blocks so that you can design with intention.