1. Running Toward Risk

Running away from risk is a no-win proposition. Sometimes, you come across a project that looks positively risk-free. In the past, you may have looked at such an endeavor as a slam dunk and thanked your lucky stars to be given an easy project for a change. We’ve had the same reaction. What dummies we were. Projects with no real risks are losers. They are almost always devoid of benefit; that’s why they weren’t done years ago. Save yourself some time and energy and apply it to something worthwhile:

If a project has no risks, don’t do it.

Risks and benefits always go hand in hand. The reason that a project is full of risk is that it leads you into uncharted waters. It stretches your capability, which means that if you pull ...

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