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What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story
book

What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story

by Michael T. Bosworth, Ben Zoldan
January 2012
Beginner
288 pages
5h 1m
English
McGraw-Hill
Content preview from What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story

CHAPTER 11Continuing the Journey

The closer psychologists look at the careers of the gifted, the smaller the role innate talent seems to play and the bigger the role preparation seems to play.

—Malcolm Gladwell, Outliers: The Story of Success

Part One: Trying It

Give this a try: Set down this book and put your hands together, interlocking your fingers. Now look at your hands. Which thumb is on top? Now put your other thumb on top. Feels all wrong, right? That’s because you’ve been doing it the other way your whole life. Trying anything new takes us out of our comfort zone.

This chapter is going to help you try the new things you’ve learned in this book. They might be uncomfortable at first. Expect to struggle. Don’t be afraid to make mistakes. ...

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Publisher Resources

ISBN: 9780071769716