Appendix B. About the Authors

Mike Snyder

Mike Snyder is co-founder and principal of Sonoma Partners, a Chicago-based consulting firm that specializes in Microsoft Dynamics CRM implementations. Sonoma Partners won the Global Microsoft CRM Partner of the Year award in both 2005 and 2003. Recognized as one of the industry’s leading Microsoft Dynamics CRM experts, Mike is a member of the Microsoft Dynamics Partner Advisory Council, and he writes a popular blog about Microsoft Dynamics CRM.

Before starting Sonoma Partners, Mike led multiple product development teams at Motorola and Fortune Brands. Mike graduated with honors from Northwestern’s Kellogg Graduate School of Management with a Master of Business Administration degree, majoring in marketing ...

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