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Working with Microsoft Dynamics™ CRM 4.0, Second Edition by Jim Steger, Mike Snyder

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Chapter 7. Reporting and Analysis

Customer relationship management (CRM) systems capture data about your customers’ interactions, and your database will quickly grow to thousands (or millions) of data records about your customers. Although it’s beneficial to capture these customer interactions in a database, this customer data provides real value only if you can easily extract it and present it to your users in a simple and easy-to-read ...

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