Chapter 3.  Exploring Customer Relationship Management in Odoo 10

Until recently, most business and financial systems had product-focused designs, while records and fields maintained basic customer information, processes, and reporting typically revolved around product-related transactions. In the past, businesses were centered on specific products, but now the focus has shifted to center the business on the customer. A Customer Relationship Management (CRM) system provides the tools and reporting necessary to manage customer information and interactions.

In this chapter, we will cover the following:

  • Looking at what it takes to implement a CRM system as part of an overall business strategy
  • Install the CRM application and set up salespersons that ...

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