Introduction

That’s all we have, finally, the words, and they had better be the right ones.

—Raymond Carver, from Call If You Need Me

It is by writing much that a person learns to write well.

—Robert Southey

This is mainly a book about writing—clearly, precisely, accurately, with energy and voice, and in service to an audience. Good writing is still valued in digital spaces, even those spaces and on those platforms that are primarily visual. Good writing is just as rare in the digital era as it was when legacy media ruled the roost. Though the premium on and preciousness of good writing has not changed, the activity of reading has, and it continues to evolve. In fact, people accessing information today often are not so much reading as they ...

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