Writing and Editing for Digital Media, 5th Edition

3 Writing for Digital Media IITools and Techniques

DOI: 10.4324/9781003223849-3

Chapter Objectives

After studying this chapter, you will be able to:

• write effective headlines, deckheads, subheads, and lists;
• convert large blocks of text into mobile-friendly packets;
• organize content by layering;
• expertly link out to organize information and to facilitate navigation;
• turn stories into multimedia presentations.

Everything that is needless gives Offense.

—Benjamin Franklin

All I need to make a comedy is a park, a policeman, and a pretty girl.

—Charlie Chaplin

Each of us literally chooses, by his way of attending to things, what sort of universe he shall appear to himself to inhabit.

—William James

Introduction

Ernest Hemingway re-wrote ...