Writing and Editing for Digital Media, 5th Edition

4 Editing for Digital Media IICreating the User Experience

DOI: 10.4324/9781003223849-4

Chapter Objectives

After studying this chapter, you will be able to:

• better appreciate the many roles of the digital editor;
• think of editing in terms of spatial environments;
• plan, organize, and test content for interactive audiences;
• determine and develop a distinct visual style, rhythm, and voice;
• maximize content for multiple platforms and media.

We are what we repeatedly do. Excellence then is not an act but a habit.

—Aristotle

You cannot save souls in an empty church.

—David Ogilvy, advertising executive

Editors tend to be bad people.

—Roberto Bolaño, Between Parentheses

Introduction

This chapter extends the discussion we began in Chapter ...