Writing and Editing for Digital Media, 5th Edition

2 Editing for Digital MediaStorytelling Strategies

DOI: 10.4324/9781003223849-2

Chapter Objectives

After studying this chapter, you will be able to:

• understand the fundamentals of digital editing and the many roles of the editor;
• be able to optimize content for search engines;
• think strategically about how to expand your audiences;
• choose media that fit the story;
• create interactive digital media;
• understand the unique demands of freelance work.

I revise a great deal. I know when something is right because bells begin ringing and lights flash.

—E. B. White

An editor should tell the author his writing is better than it is. Not a lot better, a little better.

—T. S. Eliot

Dear editor: It’s a damn good story. If you have any comments, ...