May 2009
Beginner to intermediate
423 pages
9h 8m
English
book
Yahoo!® Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights
by Dennis R. Mortensen
Content preview from Yahoo!® Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven InsightsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 7. Customizing Report Results
By now I am sure you appreciate the fact that most reports provided out of the box will not help you answer your unique business questions, at least not without some level of customization. In addition to customizing the reports, it is also important that you move beyond the general dataset and group of averages, as they are unlikely to give you true insight. For true insight you are almost forced to segment your data. Think of segments as a subgroup of people sharing the same characteristics. As my good friend Avinash would say, it is a sin against humanity to look at unsegmented data.
Chapter Contents
Using Metric Alerts
Event Management
Using Scheduled Reports
Building Custom Reports
Bookmarking Reports
Using ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.