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Yahoo!® Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights
book

Yahoo!® Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights

by Dennis R. Mortensen
May 2009
Beginner to intermediate
423 pages
9h 8m
English
Sybex
Content preview from Yahoo!® Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights

Chapter 9. Using Dashboards

Effectively visualizing large sets of quantitative information has become a vital task in most organizations today. It has also become an extremely time-consuming task. This is solved by the introduction of the information dashboard. An information dashboard, simply put, allows its audience to monitor the status of their business in an instant. This chapter focuses on applying visualization techniques using the dashboard items provided by Yahoo! Web Analytics. This is not a best practice guide on choosing the best possible KPIs for your business, division, or unit, but a guide on what to do once you have them.

Chapter Contents

Defining a Dashboard

Adding a New Dashboard

Adding New Dashboard Items

Understanding Dashboard ...

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Publisher Resources

ISBN: 9780470424247Purchase book