May 2009
Beginner to intermediate
423 pages
9h 8m
English
book
Yahoo!® Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights
by Dennis R. Mortensen
Content preview from Yahoo!® Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven InsightsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Foreword
Several years ago, when I was the director of analytics and research at Intuit, I had postulated the 10/90 rule. Simply put, it stated that if you had a budget of $100 (or dinars or rupees or pesos) for online decision making, then you should spend $10 on the web analytics tool and spend $90 on people (the "planet-sized brains" part of the equation).
The rule was derived from my own experience. I had access to a world-class (translation: expensive!) web analytics tool. It was producing 200 reports—all kinds of things were tagged and tracked and hugged. Yet there was very little to show in terms of actionable insights.
The problem, it turns out, was that the tool was simply puking data out. There were finite resources (translation: analysts) ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.