May 2009
Beginner to intermediate
423 pages
9h 8m
English
book
Yahoo!® Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights
by Dennis R. Mortensen
Content preview from Yahoo!® Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven InsightsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 10. Distinctive Reports and Usage
Some reports are unique in that they cannot be re-created by the Custom Report Wizard. Examples of such reports include those that allow you to analyze paths, funnels, and merchandising cross-sells. This chapter delves into specific out-of-the-box reports that Yahoo! has to offer. You will learn how to use them as well as bend them.
Chapter Contents Understanding Path Analysis Using Scenarios for Funnel Analysis Merchandising Reports Using Campaign Reports Using Internal Search Reports
Understanding Path Analysis
Path analysis allows you to identify the most popular paths your visitors pursue through your website, mapped out in a hierarchical tree structure. You can expand the branches of this tree to follow your ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.