Chapter 4

Google, Apple, Microsoft and the Concept of Evil

Abstract

This chapter gives a brief history of Google, then discusses how successful it is at achieving its motto of ‘Don’t be evil’. It examines the firm’s search engine and advertising model for privacy violations, comparing them with regulatory guidelines. It then moves on to look at apps, to reveal their behaviour towards user information.

Keywords

Google
Microsoft
Apple
privacy
search
app
smartphone
security
Page
Brin
advertising
marketing
web
internet
FTC
Glass
Street View

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