You: For Sale

Foreword

Everywhere, privacy is under attack. Even those who actively try to protect their own privacy, a dying breed, are no longer safe from intrusion. The ability of companies and governments to extract information, regardless of our protections and liberties, is growing at a fearsome rate.

So even with the powerful tools now available to us, such as encryption, online anonymity is fast becoming a myth.

One of the most worrying aspects of this is the development of ground-breaking pattern recognition technologies, allowing marketing technology firms to identify people regardless of how they identify themselves online. That is to say, even if people try to maintain their anonymity, these programmes can recognise your activities from other data ...