Your Strategy Needs a Strategy

ACKNOWLEDGMENTS

This book has been a true collaborative effort of many within and beyond our firm, The Boston Consulting Group, and we sincerely thank all of those who have contributed in many ways.

Special credit is due to Kaelin Goulet and Thijs Venema, ambassadors to the BCG Strategy Institute, who worked tirelessly and selflessly over a one-year period to help develop the ideas, examples, interviews, and analyses that constitute the foundation of the book and without whose great dedication and partnership the project could not have come to fruition.

Thanks are also due to other Strategy Institute ambassadors who contributed significantly to the ideas in this book. Claire Love cowrote the original HBR article “Your Strategy Needs a Strategy,” ...