Chapter 1: Introduction
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Reeves, Martin, Claire Love, and Philipp Tillmanns. “Your Strategy Needs a Strategy.” Harvard Business Review, September 2012.
Wiltbank, Robert, Nicolas Dew, Stuart Read, and Saras D. Sarasvathy. “What to Do Next? The Case for Non-Predictive Strategy.” Strategic Management Journal 27, no. 10 (2006): 981–998.
Chapter 2: Classical: Be Big
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