August 2006
Beginner
288 pages
9h 47m
English
Overview
Learn design theory and practical know-how from the
award-winning author/design team, Robin Williams and John
Tollett! Robin Williams introduced design and typographic
principles to legions of readers with her best-selling
Non-Designer's book series. Now she and designer/co-author John
Tollett take you to the next level of creative design with
practical advice and lessons in composition, visual impact, and
design challenges.
Presented in Robin and John's signature style—writing that is
so crystal clear, it's accessible to absolutely anyone—and
illustrated with hundreds of full-color design examples, the ideas
in this book tackle design theory, visual puns, and layout and
graphics strategies for real-world projects. Developing designers
will appreciate the authors' imaginative approach and well-chosen
examples.
Discover practical and effective design principles and concepts—and how to apply them to virtually any project.
Learn why some designs are attention-getting and others are not.
Learn how to choose just the right look—corporate or casual, classic or trendy—for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more.
Test your design acumen by comparing before-and-after examples.
Find a wealth of inspiration for your own design projects.
Gain insight into the design process by studying the work of
guest designers, who offer their personal commentary and
insights.
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
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