10. Billboards
And Other Large Things
In many areas of the country, billboards are cheaper than you might think—check into it. There are two basic types of outdoor advertising billboards. You might choose one or the other, or both types, in your billboard campaign, depending on your project and how many billboards you plan to use.
The poster panel is printed in strips and pasted on at the billboard locations. The most common size is approximately 25 feet by 12 feet. Poster panels are most effective as high-frequency (like all over town or all over the country), short-term postings.
Bulletins are available in several forms. You can create a panel ...
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