December 2009
Beginner to intermediate
216 pages
3h 9m
English
Content preview from Logo Design Love: A Guide to Creating Iconic Brand Identities
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter Four: Laying the groundwork
At some point down the road, you may find yourself educating your client about design, but first you must educate yourself about your client. Without knowing the nitty-gritty details of your client’s business, his reasons for seeking a brand identity, and expectations of the process and the final design, you cannot possibly be successful.
Gathering these details takes a significant investment of time, and more than a little patience, especially when you’re itching to get started on the fun part—the act of designing. But if you scrimp on the time and attention required at this early stage and dive right into the design work, you risk completely missing your client’s mark.
Shaking out the jitters
At the onset ...
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