101 Design Methods

mode 1SENSE INTENT

WHERE TO PLAY? WHAT TO OFFER? HOW TO WIN? These three questions are at the heart of organizational strategy. Answering them is one of the chief goals of innovation. While the majority of the innovation process in this book is intended to help us answer the last two questions—the what and how—the concept of “Sense Intent” is more about the first—the where. Where is the world moving? In which sector, industry, and market does our organization intend to innovate? In which areas of people’s changing life patterns will our innovation fit? Being in this mode helps us take a pause before jumping into a project and consider the changing world around us. We study the trends causing changes in technology, business, culture, people, markets, and the economy. We frame the problem space through a quick diagnosis of the situation, both inside and outside the organization. We rethink conventions and seek new opportunity areas for innovation. This leads us to set an initial direction and ask where our organization should be moving.

SENSE INTENT                  mindsets

The Sense Intent mindset is about continuously detecting the latest changes happening in the world today and forming speculations about what new situations may be looming on the horizon. It is about recognizing ...