FOREWORD
The company I have the honor to lead is 100 years old this year. In the same 100 years, many companies had come and gone. So as we prepared to embark upon a celebratory year; we started thinking—why did so few companies thrive and why had so many faded away? The truth is, it isn’t companies that survive against the odds—its ideas and innovation. Ideas and the nonlinear, iterative process of innovation have made the world a better place—and that’s something to celebrate.
What we can observe by looking back is that very thoughtful moments in the company’s history played a vital role in future decades’ success. And with this introduction I want to describe how Professor Vijay Kumar catalyzed in me and our company the power of solving very complex problems.
First, let me emphasize that I am happy to call Professor Kumar a great friend, and second that I am excited he has now published his life’s work in 101 Design Methods. Vijay is a well-respected teacher, author, and true thought leader about the “design of innovation”. I hold him in special reverence because he has made his mark in a very specific arena of building frameworks to spool innovative thinking and influence. Think of these frameworks as a toolkit for the deep thinking that is needed to solve the most vexing problems inside a business.
I appreciate the thesis of Professor Kumar’s work and see many parallels between what he has spent a lifetime studying and what he has written about in this book. I also see parallels ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access