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101 UX Principles – 2nd edition - Second Edition
book

101 UX Principles – 2nd edition - Second Edition

by Will Grant
May 2022
Beginner
454 pages
4h 19m
English
Packt Publishing
Audiobook available
Content preview from 101 UX Principles – 2nd edition - Second Edition

#2

Be Strategic About Using These Principles

The principles we look at in this book are great and all, but how do we put them into action? Since the first edition of this book was released in 2018, the number 1 question I’ve been asked is a variation of “How do I put these principles into practice in my day-to-day work?” The best intentions of a principled UX professional are one thing, but the messy reality of working in a modern business is quite another. Here are the best tips I’ve successfully used over the years:

  1. Fight for the user. Day-to-day business involves competing departments and priorities. KPIs and OKRs are fine for marketing and sales departments, but your job is to fight for the user—putting their needs front and center of the ...
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Publisher Resources

ISBN: 9781803234885