Infinite scroll—where the page just keeps scrolling, loading more items asynchronously as the user hits the bottom—is extremely handy for users.
Scrolling with a mouse wheel or a touchscreen is inherently quicker, and simpler, than clicking through pages, and, when the content is a newsfeed of Instagram photos or tweets, it’s perfect. Always give the user an indication that there is more content loading, or tell them if they’ve reached the end.
Figure 23.1: Loading the next few items. I hope
However, infinite scroll should be limited to only a few types of content. If applied to finite lists ...
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