101 UX Principles – 2nd edition - Second Edition

#93

Write Like a Human Being

Too often, terminology in software is written from a systems-oriented or organization-centric point of view. Consider a CRM or other business system: we often see menu options like Edit customer or Create new customer, but stop and think about this for a second—customers are people and we don’t create them. The first option doesn’t actually edit a customer and the second doesn’t create a new customer.

For the developer, customers are just database records, so of course it makes sense to edit them and create new ones, but for the users of these systems, these options should be better named: Edit a customer’s details and Add a new customer.

This principle is best achieved through objectivity and empathy. In other words, ...