May 2022
Beginner
454 pages
4h 19m
English
Content preview from 101 UX Principles – 2nd edition - Second Edition
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#75
Each Aspect of a User’s Journey Should Have a Beginning and End
The user’s journey can be thought of in a broad or narrow way: it can be their journey through the whole product—for a dating app, that could be from signing up to a first date—or it could be a fine-grained journey, for example, into a particular settings menu to change an option.
As the user goes through their jobs to be done (JTDB; a methodology for discovering user needs and solving them), they make a great many small journeys. In every case, the user should know that they have begun a journey, that this journey will end at some point, and when it has ended.
The classic anti-pattern here is users thinking, “Have I saved these settings or not?” For example, a rare UX mistake ...