The splash screen—the full-screen graphic that appears when your user opens your iOS or Android app—is a great place for your company logo, brand messaging, or corporate vision statement, right?
Figure 82.1: Splash screen (Photo by Artem on Unsplash)
No. Do not do this.
Users do not care about how you’re making the world a better place—they just want to open the app to do whatever it is the app does, and you’re just slowing them down by a few seconds every time.
Instead, look at the first screen of your app and offer a splash screen that echoes this layout, but without content. This is called a “skeleton screen” ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month, and much more.
